Available for Q3 2026

Formo is a studio focused on mobile app design — crafting products that feel intuitive, look sharp, and perform from day one.

Book a call

Book a call

Selected Work

The work I'm proud of

Stride

iOS

2026

Stride

iOS

2026

Velō

iOS

2025

Velō

iOS

2025

See all projects

See all projects

About me

The person behind the work

I'm a mobile app designer in Amsterdam. I help startups and scaleups turn complex ideas into products people actually want to use.

I'm a mobile app designer in Amsterdam.
I help startups and scaleups turn complex ideas into products people actually want to use.

I'm a mobile app designer in Amsterdam. I help startups and scaleups turn complex ideas into products people actually want to use.

Since 2021, I've designed apps across fintech, e-commerce, and mobility — working with teams at Uber, Booking.com, and Swapfiets to ship products that scale.

More about me

More about me

Services

How I can help

01

UX / UI Design

Interfaces that feel right from the very first tap.

02

Mobile App Design

End-to-end app design for iOS and Android, built to perform.

03

Interaction & Prototyping

Prototypes that bring your product to life instantly.

04

Design Systems

Component libraries that keep your product consistent.

05

User Research & Testing

Fast, clean sites built to convert visitors.

06

Creative Strategy

Positioning and messaging rooted in research.

Start your own project

Start your own project

Available for Q3 2026

Clients

Brands I've partnered with

Adyen

Ace & Tate

Rituals

Swapfiets

MessageBird

Catawiki

Bynder

LogoIpsum

Adyen

Bynder

Catawiki

Rituals

Ace & Tate

LogoIpsum

MessageBird

Swapfiets

Testimonials

What clients say

  • "Daniel redesigned our app experience from the ground up. The new flows reduced drop-off significantly — users now complete onboarding in half the time. What stood out most was how he balanced user needs with our business goals throughout the whole process."

    Daan Vermeer

    VP of Marketing, Catawiki

    1/4

  • "What impressed me most was how quickly Daniel understood our users. The app he designed felt native from day one — no revisions, no back and forth. He asked the right questions early on, which saved us weeks of iteration later."

    Isla Bakker

    Co-Founder, Wavefront

    2/4

  • "Daniel delivered a product that our engineering team could build directly from. Clean specs, a solid design system, and zero ambiguity. Rare combination. On top of that, he was always available to walk the team through edge cases, which made handoff seamless."

    Ruben Hoekstra

    CEO, MessageBird

    3/4

  • "We came in with a vague brief and left with an app we're genuinely proud of. Daniel pushed back where it mattered and delivered something better than we imagined. His attention to detail and willingness to challenge our assumptions made all the difference."

    Nora Lindgren

    Brand Director, Ace & Tate

    4/4

  • "Daniel redesigned our app experience from the ground up. The new flows reduced drop-off significantly — users now complete onboarding in half the time. What stood out most was how he balanced user needs with our business goals throughout the whole process."

    Daan Vermeer

    VP of Marketing, Catawiki

    1/4

  • "What impressed me most was how quickly Daniel understood our users. The app he designed felt native from day one — no revisions, no back and forth. He asked the right questions early on, which saved us weeks of iteration later."

    Isla Bakker

    Co-Founder, Wavefront

    2/4

  • "Daniel delivered a product that our engineering team could build directly from. Clean specs, a solid design system, and zero ambiguity. Rare combination. On top of that, he was always available to walk the team through edge cases, which made handoff seamless."

    Ruben Hoekstra

    CEO, MessageBird

    3/4

  • "We came in with a vague brief and left with an app we're genuinely proud of. Daniel pushed back where it mattered and delivered something better than we imagined. His attention to detail and willingness to challenge our assumptions made all the difference."

    Nora Lindgren

    Brand Director, Ace & Tate

    4/4

  • "Daniel redesigned our app experience from the ground up. The new flows reduced drop-off significantly — users now complete onboarding in half the time. What stood out most was how he balanced user needs with our business goals throughout the whole process."

    Daan Vermeer

    VP of Marketing, Catawiki

    1/4

  • "What impressed me most was how quickly Daniel understood our users. The app he designed felt native from day one — no revisions, no back and forth. He asked the right questions early on, which saved us weeks of iteration later."

    Isla Bakker

    Co-Founder, Wavefront

    2/4

  • "Daniel delivered a product that our engineering team could build directly from. Clean specs, a solid design system, and zero ambiguity. Rare combination. On top of that, he was always available to walk the team through edge cases, which made handoff seamless."

    Ruben Hoekstra

    CEO, MessageBird

    3/4

  • "We came in with a vague brief and left with an app we're genuinely proud of. Daniel pushed back where it mattered and delivered something better than we imagined. His attention to detail and willingness to challenge our assumptions made all the difference."

    Nora Lindgren

    Brand Director, Ace & Tate

    4/4

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