Daniel Brouwer
Founder & Designer
Before starting Formo, I spent eight years at companies like Uber, Booking.com, and Fabrique — learning how to solve complex problems under real constraints. I bring that same rigour to every project I take on today.
Philosophy
What I believe in
01
Clarity first
I remove everything that doesn't serve the goal. No noise, no decoration — just focused design that communicates instantly and clearly.
02
Craft over speed
I'd rather take an extra week to get the details right than ship something almost good enough. The difference is always in the last 10%.
03
Built to last
Trends fade. I design apps and systems that hold up over time — not because they follow rules, but because they're rooted in something real.
04
Collaboration by default
Great work happens when designers, developers, and clients think together — not in silos. I involve you at every stage, not just the kickoff.
Experience
Where I've been
Lead Designer
Uber Design, Amsterdam
2019–2021
Senior Designer
Booking.com, Amsterdam
2017–2019
Designer
Fabrique Brands, Delft
2015–2017
Junior Designer
Momkai, Amsterdam
2013–2015
Awwards
Recognition
CSS Design Awards
Best UI Design
2024
Awwwards
Site of the day
2024
Behance
Featured Project
2023
FWA
Site of the Month
2023
Red Dot
Best of Best
2022
Muzli
Design of the Week
2022